“Google Adwords is Online Advertising Platform by Google that can help you push interested people to your website. It is inorganic which is paid. In Google AdWords, we can create ads in the search engine and determine when to display those ads in SERP(search engine result page). It allows us to take the power of millions of keyword what user search in SERP and choose the relevant keyword to your business and Easy to create Advertisement. Here we will discuss all setups of Google Adwords.”
Why we advertise on Adwords?
In Google Adwords, you have to make online advertising by displaying your ads to the right people, In the right time and In the right places. you can target your audience by their specific interests namely, people who are interested in your products and your services. you can also refine your audience by using keywords, location, age, frequency, days, ad location, times, and devices.
Google AdWords also offer you some benefits, like if someone has clicked your ads, then you will know. If they have clicked your ads and did something valuable to your business like downloaded your app, purchased your product or called you, You can track easily. You can also manage multiple AdWords account simultaneously.
Where your ads can appear?
First, you will have to understand ‘Google Advertising network‘ with AdWords, your ads can show on both Google ads network; Google search network and Google display network. In google search network it includes hundred of Google search partner website like(Alexa, Amazon, AOL, Askjeeves, Biglobe, Bizrate, etc) that show Google AdWords ads match the search results.
The Google display network involves a collection of Google partner site( i.e youtube, Google Finance, Gmail, and Blog), apps and mobile sites matched to the ads on a given page. It is used to build brand awareness, customer loyalty, and engagement. It can also help advertisers use appealing ads forms to reach a broad range of customers with broad interests.
Showing your ads beside search results You will use keywords — words or phrases that define your product or service to target your ads. When someone searches for terms that are similar to your keywords, your ads can appear above, beside or below in the search results page on sites that are part of the Google Search Network.
- Keywords also help define how much you pay to Google. Each of your keywords has a maximum cost-per-click bid amount ( “max. CPC”).
In google display network your ads can appear on particular websites or placements that you choose, or on websites based on the targeting systems that you choose, such as placement, audiences, keywords, and topics. Showing your ads on websites across the Internet You can choose to show your ads to people as they browse the web, on the Display Network. Your Image ads Can be small square, square, inline, large rectangle, banner, leaderboard, skyscraper, or wide skyscraper format. Make sure you ad quality is good.
Ad & Quality score
Your ad quality is more important in Google AdWords. The Quality Score reported in your account is an assessment of the quality of your ads and landing pages triggered by that keyword in auctions during the day. Knowing Quality Score and Ad Rank Higher quality ads can control to lower prices and better ad positions.
- Ad Rank(ad position) determines the order in SERP which your ad shows up on the page.
The elements of Quality Score are required clickthrough rate (CTR), landing page experience and ad relevance. Each keyword prepares a Quality Score on a scale from 1 to 10, whereas 1 is the lowest score and 10 is the highest score. If your ads are more relevant and landing pages to the user, then you will have a higher Quality Score and benefit from having higher quality elements of your Ad Rank, such as a higher ad position or lower cost-per-click (CPC).
when you want to see how relevant your landing page and your ad are to the keywords that you have chosen, you can check your quality score. your quality score can be seen with four quality score status; Landing page experience, Ad relevance, Quality score and CTR(click through rate; Ratio of an ad impression by clicks)
What to pay Google AdWords?
Google AdWords gives you control over your ads costs, and there is no min amount that you have to spend. Rather, you set a daily budget and determine how you will spend your money. You can easily choose the bidding strategy that you will have to spend your money means how you would like to bid. Just try to choose your bidding strategy based on your goals, such as whether you want to focus on getting clicks, conversions, or impressions. Bidding strategies include cost-per-click (CPC),cost-per-acquisition (CPA), and cost-per-thousand impressions (CPM). If you set a daily budget, The amount you are going to spend each day, on average, for each ad campaign in your account. But even though your actual costs may differ, your daily budget limits the costs you can increase the average number of days in a month.
How you are charged If you are using CPC or CPM bidding, you will only be charged what’s needed for your ad to appear higher than the advertiser quickly below you. If you are using CPA bidding, the exact amount you will be charged force exceed your specific bid. That’s because this value depends on parts outside of Google’s right, such as changes to your ads, or enhanced competition in ad auctions. However, our system is designed to adjust over time, so the longer you use CPA bidding, the less likely it is that your exact CPA will exceed your specific bid.