Adwords keyword match type

AdWords keyword match

AdWords keyword match

AdWords keyword match type is generally used to help control when someone searches on google then google can trigger your ads. and AdWords keyword matches are classified in a different match. If you want to show your ad to a wide audience then you can choose ‘Broad match’ or if you want to show your ads to specific groups of customers then you can use ‘Exact match’.

In a general way, it is simply to say that when you want to more traffic potential in your website than probably use ‘Broad Match’ keyword because in ‘Broad Match’ your ads may be triggered more often. Conversely, a narrower match type indicates that your ads may show less often but it is the way to choose the right options and improve your ROI(return on investment). Here we will know about Adwords keyword match types, each match type can help you to trigger your ad to show your customers in different ways.

match type

Broad Match

Broad Match is generally default matching option, broad match means that your ad may show if a search term includes your keyword terms in any order, and probably along with other terms. Your ads can also show for singular or plural forms, synonyms,

Stemming (ie; floor and flooring ), related searches, and other related variations. Attaching with the broad match default is a great choice if you don’t want to waste a lot of time to build your keyword lists and want to achieve the highest possible volume of ad traffic.

broad match

An advantage of Broad Match

  • Spend shorter time on creating keyword lists: You don’t have to think of every possible keyword difference – Google Adwords does the work for you.
  • Spend your money on keywords that work: If your ad receives no clicks on an appropriate keyword variation, Google Adwords will quickly stop showing your ads for that and related search terms. This restricts you from charges for keyword variations that are not working and helps you focus on the keywords that work.

A disadvantage of broad match

  • Your Quality Score helps to define where your ad shows and broad match keywords may implement a low-Quality Score. ie; consider the one-word keyword “marketing” (and one-word keywords are almost always too general). Your company may digital marketing, but your keyword will also be relevant to search terms for automotive MBA marketing, Business marketing, and more.
  • You will have to generally give a higher Clickthrough rate (CTR) with ‘Exact Match’ and ‘Prash Match’ because your ads are included the exact terms that your customers are searching on.

Broad match modifier

In Broad match modifier you can add a modifier or a plus mark (+), to your broad match keywords if you’d like your ads to show when someone searches for close variants of your keywords in any order

Close variants include misspellings, abbreviations and acronyms, singular/plural forms, and stemming. Unlike broad match, using a modifier rejects synonyms or related searches.

In Broad match modifier, it targets searches that include at least one keywords. It is used to increase how relevant your keyword to the traffic and improve your CTR and your conversion rates.

In broad match keyword like “casual shoes” may send a lot of related click traffic to your website, you can reach more searches than you basically expected.

In Adwords keyword match Broad match modifiers assure you that your ads will only show when someone’s search is an exact or close variant of your keyword. Close variants include abbreviations and acronyms, misspellings, singular and plural forms,  and stemming (like “fly” and “flying”). Synonyms (like “active” and “fast”) and related searches (like “footwear” and “shoes”) aren’t counted close variants.

broad match modifier

Phrase Match

In phrase match keyword, your ad can show when someone searches in Google search engine for your specific keyword or your specific keyword with additional words before or after it. Google also show your ad when someone searches for a close query of that exact keyword, or with additional words before or after it

To use a phrase match keyword, simply surround the words you want to be matched with quote (” … “)arks

phrase match

Exact Match

In an exact match, your ads can appear when someone searches for your exact keyword which means the whole query will match to your exact match keyword, without any other terms in the search. We will also show your ad when someone searches for close variants of that particular keyword.

To use an exact match keyword, simply enclose the words you want to be matched with brackets[…..]

exact match

Negative Match

In Adwords keyword match, a Negative match is generally used to filter out irrelevant searches and thus prevent undesired clicks. Your ad won’t show if a search query contains the keyword term you define with a minus sign (-) prefix

Negative keywords are a particularly useful way to filter your search traffic if your account contains lots of broad match keywords.



Suppose if your company made ‘shoes’ but your company doesn’t make ‘sports shoes’ so you can add ‘sports shoes’ as your negative keywords.

negative match

Keyword Planner

keyword planner is generally used to reach your right customers and helps you to find the right keywords.

You can get keyword ideas to help create your campaigns with the AdWords Keyword Planner tools.

How it works??

Establish new keywords.keyword planner

You can start by searching words or phrases related to your products or services. Google Keyword Planner tools are used to find the keywords that are most related to your business which you can choose to add to your plan.

You can recommend bid estimations and see how often keywords are searched and how their search volume changes over time.

That way, you can simply narrow down your keyword list and set your budget for the keywords you really require.

You can Start choosing better keywords.

know more about: SEO TipsGoogle Adwords

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